From the ‘Shuffleboardroom’ to the ‘Stationery Cupboard Snowstorm’, every element was infused with humour, joy, and completed with fake snow. Embracing the ‘Tools Down’ mentality, at the heart of the experience we created the ‘Ultimate Snowball Fight’ — a larger-than-life office showdown where boring work files made way for snowy fun.
Pepsi
Pepsi Max ‘Of-Fizz Snowball Fight’
To celebrate the launch of Pepsi’s 2024 Christmas campaign, we partnered with Ann Squared Events and Grand Visual to design an urban pop-up experience that brought to life the ‘Work can wait’ philosophy at the heart of the campaign.
Brought to life as a gamified experience and aimed at office workers, we crafted a surreal snowy office-scape where responsibilities melted away and play took over.
DELIVERABLES
A truly spontaneous and delightfully disruptive festive experience that sparked joy and captured memorable moments.
