A multi-sensorial journey that disrupts from the start with bold, animated visuals that wrap the environment and fully immerse the viewer. Continuing with the ‘Sweet Arcade’, a zone of pure, unfiltered fun and indulgence, before arriving at ‘The Sweetest Bar’ — a flavour-focused bar designed to ignite the taste buds.
Pepsi
Pepsi ‘Sweet Room’
To support the launch of Pepsi’s delicious new zero sugar flavour duo – Strawberries ’N’ Cream and Cream Soda – we partnered with Ann Squared Events and Grand Visual to design a fully immersive, multi-sensorial world where indulgence is key.
Rooted in Pepsi’s playful brand universe, we designed a journey that transforms flavour into experience. Carefully crafting each element to trigger the full spectrum of feel-good responses, drawing guests deeper into the discovery of these unapologetically sweet new flavours.
DELIVERABLES
The experience concludes at the ‘Merch Counter’, where guests can cash in the fun and leave with branded goodies and sweet memories.
The perfect balance of sensory delight and brand immersion.
