The logo sits at the heart of this concept, merging the two symbolic worlds. The fountain pen represents exploration, storytelling and the written word, while the spoon evokes tasting, experimentation and the joy of taking your time and slowly savouring delicious dishes. United, these elements embody the chef’s journey from exploration to idea to plate.
Food Notes
A New Culinary Brand
Food Notes is a culinary brand created by Chef Raluca as a portal for sharing heartfelt, creative recipes with a global audience. Rooted in tradition yet open to exploration, the project brings together flavours, stories and cultures from around the world all reimagined for the modern table.
Our mission was to craft a strategy and a visual identity that expresses passion, creativity and reflection for a brand that feels both intimate and exploratory. Each recipe acts as a “note”: a moment of inspiration captured, tested and refined.
We created a brand that tells beautiful, slow cooked food stories for the modern table.
DELIVERABLES
To bring the brand fully to life, we developed a light, playful and colourful visual language that reflects Chef Raluca’s personality and contemporary approach to cooking – inviting, expressive and designed to inspire curiosity and delight.
The Transhumance
The Transhumance
Conciergerie Privée
Conciergerie Privée
Pepsi Sweet Room