Conciergerie Privée

A fresh take on a mountain conciergerie

We were commissioned to completely reimagine the look and feel of La Conciergerie Privée La Clusaz a mountain conciergerie with an existing client base but an outdated look and feel that did not resonate anymore with it’s owners.

Redefining the strategy, the positioning, the tone of voice and visual world, our response was to move beyond the traditional conciergerie image and create an emotional lifestyle brand that reflects the owner’s naturally warm, uplifting and bubbly personality.

DELIVERABLES

Brand Activation Brand Guidelines Brand Strategy Copywriting Logo Design Motion Design Visual Identity Website Design

We wanted to shifts the focus from service alone to the essence of what a conciergerie really give you: the freedom to enjoy your holiday to the fullest in an effortless manner, so that you can focus on what matters most – making precious memories with your loved ones.

We created an accessible brand that builds a real relationships with it’s clients. From logo and brand guidelines to a flexible graphic system, art direction, photography and website, every touchpoint was crafted to feel friendly, modern and effortlessly considered.

A concierge experience that feels less like a service, and more like a trusted friend.